Lean in close; I have a little confession to make! When I first started going live on social media, I was nervous. My palms would feel all clammy and I noticed I was saying “umm” a lot. I was really keen to overcome this hurdle though, because I could see that lives were such a fantastic way to build relationships with my audience and ultimately build my business! By mapping out what I want to cover and doing them regularly, I've found that I’ve got a handle on my nerves and my performance.
What is a live?
If you’re not 100% sure what I’m talking about, I mean live videos streamed on most social media platforms, such as Facebook, Instagram, YouTube, LinkedIn, and Clubhouse. Your audience is there with you, watching in real-time, and they can engage with you by commenting or asking questions. Lives also stay on your feed, so people can catch up with them later if they want to.
If you had the stamina to, you could do an 8-hour live! Can you imagine?! Don’t worry, I’m not recommending you do one that long! In the modern world, where our attention spans seem to be getting shorter and shorter, you want to aim for at least three minutes. Too much longer than that, and people are likely to lose interest!
In the world of social media, lives are as close to real life as it gets, and are such a powerful way to speak to new customers who might not know a lot about you and your business.
I appreciate that talking to the camera isn’t everyone’s cup of tea, so I thought it would help to give you three pointers to increase your confidence.
1. Mindset is key
You may have tried a live and then nothing seemed to happen. No new sales, no increase in engagement… nada! Don’t be disheartened though – reframe your thinking. Instead of thinking of lives as a way to sell, sell, sell, think of them as a tool for building your relationships, letting your audience see the real you, answering questions or objections, educating, informing or even just entertaining people!
2. Quiet your inner voice
Your confidence may be low because you’re worried about what people will think of you, that you’ll look like you don’t know what you’re doing, or you’re afraid you’ll mess up. I completely understand these fears, but nobody wants to see you do badly. People are rooting for you and they just want to get to know you and your products/services better. Try not to listen to that critical, inner voice. It can be a real nightmare sometimes! Instead, focus on being approachable and authentic. In a nutshell, just be you!
3. Practice, practice, practice
As with anything, lives get easier and more enjoyable the more you practice. I know people who were dreading doing their first one, and ended up absolutely loving the experience and couldn’t wait to do more. If you don’t have that experience though, don’t worry. Just keep doing your personal best!
With anything outside of our comfort zones, the idea of doing it is usually a lot worse than actually biting the bullet and just having a go. I have every faith that you will do a great job. Go get ‘em, tiger!