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THE PSYCHOLOGY OF WHY WE DON'T POST ON SOCIAL MEDIA

Updated: Jun 13, 2022

Have you ever worked your little socks off on a fabulous, engaging post, then hit the publish button and very little happened? Only a handful of likes and zero comments. It feels so disheartening, doesn’t it? I know because I’ve been there too!


As women, I think we tend to avoid conflict more than men, so perhaps this makes us less inclined to post and promote ourselves and our businesses online? What do you think?


Wherever we are on our entrepreneurial journey, it can be daunting putting ourselves out there on social media with absolutely no idea of the reaction and whether there will be any feedback from our audience. But I believe that it’s so important to look at this objectively and see that the “negatives” are definitely outweighed by the rewards of this fantastic, essentially free marketing tool, which is at our fingertips 24/7!

Did you know?

According to an article from Small Business:

  • One in four entrepreneurs don’t use social media for their small business, despite the benefits that it can bring

  • Almost a quarter don’t think it’s relevant to their industry

  • 23% say they don’t know how to use it to promote their business or don’t have time.

  • 15% say that they have enough customers already or have other reasons for not using social media


Reasons why you don’t post

Here are some reasons why we may not be posting:

  • We’re perfectionists and want to post something perfect on social media. But because everything isn’t perfect all of the time, we don’t post that much

  • We have busy lives and have little time to create posts on social media

  • We worry it’s over-saturated, so don’t bother posting because we don’t think we’ll be seen

If any of these reasons sound all-too-familiar, don’t worry. Find the passion and reason to share your products or services, and even about yourself, as we all have a uniqueness that appeals to someone!


Read on for some top tips!



Engagement is key!

Engaging with our customers and our potential customers is so important! To be visible, we need to be posting regularly and engaging with any conversations our followers initiate.

There are various ways to do this through your planning and content. Some may come to you naturally; some may feel a little out of your comfort zone and require a bit of practice before you feel 100% comfortable using them.


Here are a few examples of the type of content you should be sharing:


Storytelling. Let your audience get to know you and your brand better. You could talk about the history of your company, what inspires you, what motivates you etc.


Lives. This is a fantastic opportunity to have an authentic conversation with your audience and get questions and feedback in real-time. For more information on how to make lives work for your business, head over to my blog.


Educating. Build trust and showcase your expertise by answering FAQs, sharing top tips or sharing interesting information relevant to your niche.


Promoting. Explain the benefits of your products or services to inspire your audience to find out more. This is much more powerful than a ‘hard sell’ and again builds trust and credibility.


Engaging. We all love a bit of light-hearted content, especially as the weekend approaches! It’s ok to post cute or funny images or gifs and show your followers the human side of your business. This type of content tends to be very engaging and allows you to connect more personally with your audience.


Creating a community – for more information on the power of Facebook groups, head over to my recent blog. It has 5 top tips for getting your content seen and making the most of your Facebook group!


Don’t give up!

I assure you that over time, showing up on Facebook regularly and posting intentional content will increase your confidence AND your engagement. Sometimes, it just takes a little time and patience!


If you struggle with confidence when it comes to social media, come and join our supportive networking community group.


We also have a hugely popular Social Media Planning Session that I host monthly. It's fantastic to get your posts planned and get ideas and feedback on them. Check out our Events Calendar for the next one to join in with.



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